"There is no reason anyone would want a computer in their home." Ken Olsen, founder of Digital Equipment Corporation, supposedly said this in 1977. Whether he actually said it is debated—but it captures a pattern: smart people confidently predicting technological futures and getting them spectacularly wrong.
The Greatest Misses
"The iPhone will be a flop." — Matthew Lynn, Bloomberg, 2007
"Apple will sell a few to its fans, but the iPhone won't make a long-term mark on the industry." The iPhone went on to generate over $200 billion annually and fundamentally reshape computing, communication, and daily life.
"Two years from now, spam will be solved." — Bill Gates, 2004
Twenty years later, spam is still with us. Gates was optimistic about technological solutions to social problems—a common blind spot.
"The subscription model of buying music is bankrupt." — Steve Jobs, 2003
Jobs was promoting iTunes' per-song purchases. Apple later launched Apple Music, a subscription service, competing with Spotify and others. The model he dismissed became dominant.
"There's just not that many videos I want to watch." — Steve Chen, YouTube co-founder, 2005
YouTube now serves over a billion hours of video daily. Chen underestimated not how many videos existed, but how many would be created once the platform existed.
"Almost all of the many predictions now being made about 1996 hinge on the Internet's continuing exponential growth. But I predict the Internet will soon go spectacularly supernova and in 1996 catastrophically collapse." — Robert Metcalfe, 1995
Metcalfe literally ate his words—he blended a column containing this prediction into a smoothie and drank it publicly.
Why Smart People Get It Wrong
Linear thinking about exponential growth: We intuitively understand linear change. Exponential change breaks our intuition. The difference between 10 and 20 users feels small. The difference between 10 million and 20 million is the difference between niche and mainstream.
Evaluating new things by old standards: When the iPhone launched, critics compared it to existing phones. "No keyboard!" "Too expensive!" "Can't replace your laptop!" They were right about existing use cases. They missed that the iPhone would create new ones.
Underestimating network effects: Products that benefit from more users have unpredictable tipping points. Below critical mass, they seem like toys. Above it, they're unstoppable. YouTube with 1,000 videos isn't interesting. YouTube with billions is indispensable.
Overestimating near-term, underestimating long-term: We expect revolutionary change immediately and are disappointed when it doesn't happen. Then we stop paying attention and miss the actual revolution when it arrives gradually.
The "better horse" trap: When asked what they want, people describe incremental improvements to what exists. "Faster horses." They can't describe what they've never experienced. This makes it hard to predict demand for genuinely new categories.
Predictions That Were Right
Fair is fair—some predictions were eerily accurate:
Arthur C. Clarke, 1964: Predicted that by 2000, people would be able to "conduct business from Tahiti or Bali just as well as from London." Remote work, enabled by satellites and internet, made this reality.
Isaac Asimov, 1964: Predicted video calls, self-driving cars, and widespread automation. He also predicted we'd be bored by all our leisure time—that part hasn't happened.
Mark Weiser, 1991: Described "ubiquitous computing"—computers embedded everywhere, invisibly supporting daily life. Smartphones, smart homes, and IoT devices are exactly this.
What these predictors got right: they extrapolated from fundamental human desires (connection, convenience, efficiency) rather than from current technology.
The Meta-Lesson
Predictions fail when they focus on technology and succeed when they focus on humans. Technologies change rapidly; human nature doesn't.
People want to connect with others. They want convenience. They want entertainment. They want status. Any technology that serves these desires well will find adoption—eventually.
The hard part is timing. Video calling was predicted for decades before it became mainstream. The technology had to mature and costs had to drop. Predicting "video calling will be huge" in 1960 was right—and useless for decades.
The valuable predictions aren't "will this happen" but "when will the conditions exist for this to happen." That requires understanding not just technology but economics, infrastructure, and social readiness.
Predicting Today's Future
What predictions are we making today that will age poorly?
Maybe we're underestimating AI. Maybe we're overestimating it. Maybe VR will finally go mainstream this decade, or maybe it'll remain a niche for another twenty years. Maybe cryptocurrency will transform finance, or maybe it'll remain a speculative sideshow.
The honest answer: we don't know. The pattern suggests we're probably wrong about something big, we just don't know which thing.
What we can do: stay humble, watch for exponential curves, pay attention to what serves fundamental human desires, and be willing to update our beliefs when evidence contradicts them.
And maybe save our predictions—so we can blend them into a smoothie if we're wrong.
Building for the Future?
MKTM Studios builds technology that serves real human needs—not just hype. Let's discuss what you're creating.
Get in Touch